Brand Style Guide for Alfred University

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Why Reference this Brand Style Guide?

This Brand Style Guide provides specs that are specific to Alfred University’s brand/presence and help communicate the design guidelines by providing information on brand messaging, brand marks, graphic styles and other elements used in the redesign of AU’s brand.

  • 01Mission

    The purpose of a mission statement is to focus and direct the organization itself. Keep this vision in mind when informing your audience.

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  • 02Brand Messaging

    Brand Promise, Brand Chapters, Key Messaging, Language & Voice, Tagline, & Writing Style.

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  • 03Brand Marks

    The Alfred wordmarks & lockups provide users with one of their first encounters with the brand. This is the visual anchor, placed and used consistently on every page of the Alfred sites.

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  • 04Brand Marks : Downloads

    Wordmarks, Logos & lockups with downloads for you to use.

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  • 05Graphic Styles

    Colors, Fonts, Photography, Videography, Letterheads, Envelopes, Business Cards, PowerPoints, Email Signatures, & Mass Email specs.

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  • 06Graphic Style : Downloads

    PowerPoint Templates, and Mass Email Templates with downloads for you to use.

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  • 07Creative Examples

    See some examples of how the elements of this brand guide are combined and used effectively.

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Following these guidelines consistently will elevate the Alfred University brand image and reinforce its values. Use them as a reference tool for applying a consistent look, feel, voice and tone for all Alfred University communications. The identity conveys a look that is academic, nurturing, spirited, engaged, confident and principled. As a foundation to keep the overall Alfred brand consistent, these rules must be followed as closely as possible.

However, they are not intended to discourage creative thinking in order to communicate successfully to varied audiences from alumni to prospective students. When you must vary from the guidelines, use discretion in language, image choice and additional design elements to maintain and support the spirit of the brand image.

QUESTIONS

All questions regarding the Alfred University graphic identity program should be addressed to:

OFFICE OF MARKETING & COMMUNICATIONS

Maureen Caschera
Project Manager | Marketing & Communications
caschera@alfred.edu
607-871-2678