Social Media
Alfred University’s social media channels highlight the people, ideas, and experiences that make our community truly Outside of Ordinary. From student achievements and campus life to research, creativity, and community impact, our platforms share the moments that define life at Alfred. We encourage students, faculty, staff, alumni, families, and friends to share and submit content, tag @AlfredUniversity comment, like, reshare, and interact with all our content appropriately.
Sharing content
If you have photos, videos, or other content that captures life at Alfred University, we’d love to see it. Submit your content through our digital asset management system or directly to our Social Media Manager for consideration on Alfred’s official social media channels.
Share contentSocial media accounts work best when they have a clear, ongoing purpose, consistent voice, and sustained content plan. Without that, they typically lose momentum quickly and can unintentionally dilute engagement across the broader university ecosystem. Before creating a new public social media account, take a moment to consider whether social media is the best way to meet your communication and community-building goals. In many cases, existing web pages, accounts, email communication, or campus platforms may be more effective and require fewer resources.
If you're interested in creating a new Alfred University Affiliated account on any social media platform, filling out the social media request form and obtaining approval from the Social Media Manager is mandatory. Questions or concerns can be directed to the Social Media Manager.
- The account will serve a clearly defined audience of sufficient size and relevance, which may include external audiences (such as alumni, prospective students, families, and community members) or a broad campus audience beyond a small internal group.
- There are dedicated staff resources available to support the account, with an estimated commitment of 4–8 hours per week for planning, content creation, posting, and responding to messages.
- The account will focus on original storytelling and engagement, highlighting the organization’s people, stories, and initiatives, in addition to promoting events and sharing relevant content.
- The account has access to the resources needed to create original digital content, such as photography, video, and graphic design.
If a social media account isn't the right fit, there are other promotional resources available to you.
- The existing AU flagship social media channels: Submit content through our portal for consideration on AU Main channels.
- Alfred Today: Submit content for an Alfred Today announcement, which can be used for internal messages and announcements and would be distributed via email to all AU faculty, staff, and students.
- AUConnect: Submit content to AUConnect for internal events or gatherings.
- University Events Calendar: Submit an Event to the Events Calendar, which can be used for any events that are open to the public, such gallery exhibitions, free workshops, open lectures, sporting events, etc.
- E-news: Reach out to the Director of Communications if you would like a news article written or external media contacted about your content.
If you’re unsure which approach makes the most sense, the Office of Marketing and Communications is happy to help.